Website Cookies and Tracking Pixels Policy
Cookies are small text files that are placed on your device (telephone, computer, tablet, etc.) by Pâtisserie E. Ladurée, a simplified joint-stock company with a sole shareholder (hereinafter “Ladurée”), as well as by our partners when you browse our website www.laduree.com (hereinafter the “Website”). By extension, and for the purposes of this Cookies Policy, the term cookie more generally covers all tracking technologies used on the Website that collect information relating to your browsing and your interactions on it.
Cookies may be:
(i) Session cookies, when they are stored on your device exclusively for the duration of your browsing on the Website and deleted when you close your browser.
(ii) Persistent cookies, when they are stored on your device for a longer period, until they expire or until they are deleted by the user.
In certain cases, the cookies used on our Website may collect personal data relating to you.
Tracking pixels, also called “tracking pixels”, are inserted into communications and are images, most often very small in size, that are not directly contained in the email concerned but are hosted on remote servers. They are technical tools used for various purposes, including: ensuring that emails are properly received (known as “deliverability”), measuring audience, and personalising communications according to users’ interests.
Where personal data is collected by Ladurée in its capacity as data controller, it will be processed in accordance with the provisions of this Cookies and Tracking Pixels Policy.
Where third-party cookies and/or tracking pixels allow our partners to collect and process personal data relating to you, we invite you to consult their personal data policies in order to learn about the conditions under which your personal data will be processed. The complete list of partners authorised to place cookies and/or tracking pixels on our Website, as well as the link to their privacy policy, is available in Section 4.
A) Cookies
1. Categories of cookies that may be placed on your device
Several categories of cookies may be placed on your terminal equipment: essential cookies that are strictly necessary for the operation of the Website, and audience measurement and analytics cookies intended to measure the performance of our Website.
1.1 Essential cookies
Essential cookies, such as functionality, session, authentication and security cookies, are indispensable to the proper operation and security of the Website and are strictly necessary for the provision of the services that you wish to access through the Website. They are enabled by default on the Website.
More specifically, these cookies make it possible:
• To ensure smooth browsing on the Website, facilitate and accelerate the loading of the various web pages, and guarantee the operation of all the Website’s features;
• To remember the display preferences of the user interface, including the language used and the presentation of the service, and to adapt the presentation of the Website for a personalised experience where this is an intrinsic element of the service offered on the Website;
• To remember certain information as part of your purchasing journey, for example cookies that make it possible to remember the contents of the shopping basket;
• To allow you to access restricted and personal areas of the Website, such as your customer account, through the authentication mechanism;
• To retain your choice regarding the placement of cookies and ensure the operation of our cookie-management tool.
Through the use of some of these cookies, Ladurée collects and processes personal data relating to you in order to fulfil the aforementioned purposes. This includes, in particular, your IP address, information relating to your browser and/or your device, your browsing data and your preferences, including the expression of your choice regarding cookies.
The legal basis for processing this data is Ladurée’s legitimate interest in ensuring that its Website operates correctly and in accordance with the preferences indicated by each user.
The data is shared within Ladurée only with persons who need to know it for the aforementioned purposes, such as, for example, the teams involved in managing the Website and those providing its technical support.
Ladurée may also share this data with external service providers and with other entities of the Ladurée Group for the same purposes.
In the event of a transfer of data outside the European Economic Area, Ladurée will put appropriate safeguards in place to govern the transfer in accordance with the GDPR and under the conditions provided for in our Website’s Privacy Policy.
Your personal data is retained only for the period necessary to fulfil the aforementioned purposes and, in all circumstances, for a maximum period of six (6) months.
1.2 Audience measurement and analytics cookies
Our partners place audience measurement and analytics cookies on our Website to enable us to measure the Website’s audience, optimise its performance and improve our services.
If you do not accept these cookies, we will not be able to take your browsing into account in our performance statistics and audience measurements or adapt the Website according to your preferences.
More specifically, these cookies make it possible:
• To compile traffic statistics, for example the number of visits, the most frequently visited pages, etc., in order to understand how visitors interact with the Website and improve the quality of our services and the Website’s user-friendliness;
• To analyse your behaviour on the Website, for example mouse movements, scrolling depth, etc.;
• To individualise your browsing and purchasing experience according to your use of the Website, for example on the basis of traffic statistics and the manner in which you interact with the Website.
Through the use of some of these cookies, Ladurée collects and processes certain personal data in order to pursue the aforementioned purposes.
This includes, in particular, your IP address, unique identifier, location information, information relating to your browser and/or your device, and information relating to your use of the Website and your preferences.
The legal basis for processing this data is your consent to the analysis of your use of and visits to the Website.
The data is shared within Ladurée only with persons who need to know it for the aforementioned purposes, including the teams involved in managing the Website, those providing its technical support and the marketing teams.
Ladurée may also share this data with external service providers and with other entities of the Ladurée Group for the same purposes.
In the event of a transfer of data outside the European Economic Area, Ladurée will put appropriate safeguards in place to govern the transfer in accordance with the GDPR and under the conditions provided for in our Website’s Privacy Policy.
Your personal data is retained only for the period necessary to fulfil the aforementioned purposes and, in all circumstances, for a maximum period of twenty-five (25) months.
Data relating to your consent may be retained for a longer period in anticipation of any action or investigation aimed at verifying or challenging Ladurée’s compliance with its obligation to obtain users’ consent.
The list of our partners authorised to place audience measurement and analytics cookies, subject to your consent, is available in Section 4 below.
2. Cookie management
2.1 Consent
When you access the Website, a cookie banner is displayed and allows you to accept or refuse all cookies, or to express your choice by category of cookies subject to your prior consent. Strictly necessary cookies are enabled by default.
Until you have given your consent, these cookies are disabled by default and are not installed on your device.
2.2 Cookie settings
You may manage your preferences regarding the placement of cookies at any time:
• On our Website, through the cookie banner available while you browse the Website and/or the “Cookie Settings” tab accessible from every page of the Website.
When the cookie banner is displayed on the Website, you may choose to configure your choices by cookie category.
The “Manage my choices” button on the banner displays a settings screen that allows you to learn about the categories of cookies used on the Website and to select the cookie purposes that you accept or refuse.
You may change these settings at any time by clicking the “Cookie Settings” tab accessible from every page of the Website.
• From your browser.
You may configure your browser to systematically reject the placement of cookies.
For the management of cookies and your choices, the configuration of each browser is different. You should therefore consult your browser’s terms in order to determine how to change your consent regarding the placement of cookies.
To assist you with the configuration, you may consult the specific help page for the browser that you use:
Internet Explorer:
http://windows.microsoft.com/fr-FR/windows-vista/Block-or-allow-cookies
Safari:
https://support.apple.com/fr-fr/safari
Chrome:
http://support.google.com/chrome/bin/answer.py?hl=fr&hlrm=en&answer=95647
Firefox:
http://support.mozilla.org/fr/kb/Activer%20et%20d%C3%A9sactiver%20les%20cookies
Opera:
http://help.opera.com/Windows/10.20/fr/cookies.html
3. Retention period for your choices
Your choices concerning the acceptance or refusal of cookies on our Website are retained for six (6) months, after which you will once again be asked to express your consent, your refusal or your cookie settings.
4. List of cookies used on our Website
Essential cookies
Essential cookies placed by Ladurée
Cookie 1
Name: Axeptio
Provider and link to the privacy policy in the case of a partner provider: Laduree.com
Purpose of the cookie: Stores the user’s choice regarding the use of cookies for the current domain.
Cookie 2
Name: PHPSESSID
Provider and link to the privacy policy in the case of a partner provider: Laduree.com
Purpose of the cookie: Retains the configuration of users’ settings across page requests.
Cookie 3
Name: —
Provider and link to the privacy policy in the case of a partner provider: Laduree.com
Purpose of the cookie: Used in connection with the shopping-basket functionality. It remembers the products on the wish list and visitors’ identifiers when they confirm their order.
Audience measurement and analytics cookies
Audience measurement and analytics cookies placed by Ladurée’s partners
Cookie 1
Name: Google Analytics
Provider and link to the privacy policy in the case of a partner provider: Google
Purpose of the cookie: Makes it possible to analyse Website viewing statistics.
Cookie 2
Name: Kameleoon
Provider and link to the privacy policy in the case of a partner provider: Kameleoon
Purpose of the cookie: Personalises the user experience on the Website.
B) Tracking pixels
1. Purposes and Provider
Tracking pixel 1
Name: Scal-e
Provider and link to the privacy policy in the case of a partner provider: —
Purpose of the tracking pixel: Analysis of the email open rate for deliverability purposes.
Tracking pixel 2
Name: Scal-e
Provider and link to the privacy policy in the case of a partner provider: —
Purpose of the tracking pixel: Analysis of the email open rate in order to measure and optimise campaign performance.
Tracking pixel 3
Name: Scal-e
Provider and link to the privacy policy in the case of a partner provider: —
Purpose of the tracking pixel: Creation of recipient profiles based on expressed preferences and interests in order to target you in contexts other than emails.
2. Consent management
2.1 Consent
When you enter your email address, a checkbox allows you to express your prior consent to the use of tracking pixels in future communications addressed to you.
2.2 Cookie settings
You may manage your tracking-pixel preferences at any time:
• Through an unsubscribe link included in each communication.
You may click and choose to configure your choices by category.
The “Manage my choices” button displays a settings screen that allows you to learn about the different methods of communication as well as the tracking-pixel option.
You may select or clear the relevant boxes at any time in order to accept or refuse.