There's a particular kind of September feeling that has nothing to do with age. The new pencil case, the treat saved for after school, the box you couldn't wait to open. This season, Ladurée brings that feeling back, in pastel packaging, familiar sweets reimagined, and a marshmallow bear that's been getting people through the school year for longer than most of us can remember.
Sweetness, illustrated
THE "LADURÉE X MY MELODY"
GIFT BOX
My Melody has spent years being the sweetest character in a lot of childhoods, gentle, pastel, impossibly soft around the edges. That's not so far from what Ladurée has always tried to be, in cake form.
The collaboration takes shape in a box of 8 macarons, the kind of box that makes you feel nine years old again for just long enough to enjoy it, elegant enough that no one has to know.
From September 3rd, three new flavours join the line-up, and two of them taste like being seven years old at the corner shop. Cola and Strawberry Candy are macarons built entirely around the sweets everyone begged their parents for, reworked with rather more finesse than the originals ever had. Alongside them, Achta brings something new to the house's flavour range.From September 16th, alongside the Versailles box, comes Pineapple, a nod to Marie Antoinette's own taste for the exotic, and to her fondness for anything that felt a little like an escape.
Somewhere between a toy and a treat, Ladurée's marshmallow bear has always occupied its own category. In its XXL size, it stops pretending to be sensible altogether, an oversized, chocolate-coated reminder that some cravings never really go away.
For something a little more restrained, the marshmallow bear duos come in dark chocolate, milk chocolate, or a mix of both. Grown-up portions. Same childhood joy.
This autumn, Eugénie welcomes two limited edition creations: Blackcurrant & Violet and Tarte Tatin Apple. Same crisp shell, same melting heart, reimagined with flavours made for the season. Available in boutiques from September 3rd, for a limited time only.
Eugénie is now available in a larger size, exclusively in Ladurée boutiques, for a limited time during the back-to-school season. Same biscuit, same texture contrast, in a format designed for sharing. The Grand Eugénie will be available from September 2 to November 4, at €7.
