NEW OPENING New York

Ladurée at Rockfeller CENTER

Media for collection push

Ladurée opened a new boutique at 620 Fifth Avenue in New York City. Marking the occasion, the Maison unveils an exclusive collaboration with Brunschwig & Fils, blending Parisian elegance with timeless design in the heart of New York City.

"We are thrilled to extend Ladurée’s footprint to such an iconic New York City destination. Gifting and the art of celebration have always been at the heart of our brand, and we are excited to partner with Brunschwig & Fils to bring that spirit to life through design."

About Brunschwig & Fils

With a legacy rooted in French heritage, Brunschwig & Fils was founded in 1889 as the tapestry-weaving atelier of Achille Brunschwig in Reims, France. Since then, the brand has defined timeless, heirloom-quality design, celebrated for its chic prints, rich textures, and exquisite craftsmanship. Its fabrics, wallcoverings, and furnishings have graced iconic interiors around the world—from the White House to romantic retreats. Part of Kravet Family of Brands since 2011, Brunschwig & Fils continues to embody the enduring elegance of French style. For more on the brand and to explore the collections, visit brunschwig.com and @brunschwigfils on Instagram

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A unique box for collectors

"Ladurée & Brunschwig & Fils" Limited-edition 8 macarons gift box

To celebrate the opening of our new Ladurée boutique at Rockefeller Center, New York, Ladurée and Brunschwig & Fils have designed a unique collector’s box. Available exclusively at Ladurée Rockefeller Center and online starting December 5th 20025.

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About Rockefeller Center

For more than 90 years, Rockefeller Center has been a global icon in the heart of New York City. Conceived by John D. Rockefeller Jr. as a “city within the city,” the Center comprises 13 buildings connected by an underground concourse. Under the stewardship of owner and operator Tishman Speyer, the Center has become the city’s most dynamic place to work, play, dine, shop, and celebrate. The Center stretches along Fifth Avenue and offers nearly 50 shops on two levels for discerning shoppers seeking the best in global and local brands. The Center is also a coveted retail destination for families and kids, featuring flagship stores from LEGO, FAO Schwarz, Nintendo, and McNally Jackson. Hailed by The New York Times as the “Restaurant Event of the Year,” the Center is home to restaurants by Michelin-starred and James Beard-winning chefs such as NARO, Le Rock and Jupiter, as well as new casual eateries such as Shake Shack, Daily Provisions, FIELDTRIP, Puya Tacos, Madras Dosa and more. For more information, visit rockefellercenter.com.

"Opening at Rockefeller Center, especially during the holiday season, is the perfect expression of that spirit. This new boutique is both a landmark moment for Ladurée and an invitation for New Yorkers and visitors alike to celebrate with us, Parisian style”

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